Audi Australia is crossing its fingers that the prolonged three-year wait experienced for the Q4 e-tron won’t be a recurring theme with the larger Q6 e-tron. The Q4 e-tron is set to reach Australia in the first half of 2024, albeit in an updated version, as the original model faced challenges due to supply chain issues and high demand in Europe. Audi Australia’s Managing Director, Jeff Mannering, expressed optimism that the Q6 e-tron, positioned one size up from the popular Q5, will hit the market much sooner in its life cycle.
While details on the exact timing of the Q6 e-tron’s introduction remain uncertain, Mannering stated, “We don’t know yet. Is it going to be three years? I hope not. We don’t have market introduction or start of production confirmed yet, but it is still planned for the next 24 months.”
Teasers of the Q6 e-tron have surfaced, featuring racing-style livery and a more subdued branded camouflage. The latest ’prototype’ version was showcased at the China International Import Expo, closely resembling a production-ready model equipped with sensors and cameras.
The Q6 e-tron is not just another addition to Audi’s electric SUV lineup; it represents an electric iteration of their best-selling model and will be the pioneer in introducing the PPE platform. This advanced electric architecture, set to replace the current J1 platform, offers an 800-volt architecture for rapid charging, supports various body styles, and is performance-ready, developed in collaboration with Porsche.
National Product Planning Manager Matt Dale mentioned, “What we’re seeing is typical of any new car. It will be drip-fed to the market before timings are announced. We have an exciting 24 months ahead, whether or not that car is part of that? Time will tell from a global roll-out perspective."
Beyond its technological advancements, the Q6 e-tron introduces new interior features, including a front passenger-side touchscreen and a sizable 14.5-inch multimedia display. The design retains the familiar styling language of the Q4, a deliberate strategy to maintain consistency for existing Audi customers transitioning to electric vehicles.
While the Q6 e-tron is confirmed to be manufactured in Ingolstadt, there are indications of a joint-venture factory with China’s FAW. The possibility of Audi Australia sourcing electric vehicles from China, following in the footsteps of BMW, remains uncertain.
In an interesting revelation, Mannering indicated the absence of a "B-Segment battery electric car" in Audi’s current lineup. He suggested it might take another 24 months before such a model emerges, aligning with reports of Audi developing a smaller electric car, possibly based on the Volkswagen ID.3.
Meanwhile, the Q4 will serve as a pivotal test for Audi’s foray into the mainstream electric vehicle market. Mannering emphasized, “It’s the first time we’re in a segment where we can do significant volume - Q8 e-tron was never going to be significant volume, e-tron GT, that’s not massive volume. Whether it’s one, two, three, four, five-thousand units, time will tell. We’re in the game now, and that’s the most important thing.”
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